This site is the brainchild of Majbrit Weidemann and Joen Weidemann, the founders of Sort Group ApS and the fashion brand for kids, New Generals. Long before they met they each had a special thing for the colour black. This infatuation permeates both of their lives. The clothes and shoes in their wardrobes are nearly entirely black as are many of their other possessions. It's black's unique mix of timeless stylishnes, sharp functionalism and the ability to be both elegantly feminine and hardcore masculine that fascinates.
During a conversation between Majbrit and Joen one day came the idea of sharing this joy for black through the web. Here they could write about all the black things that they come upon and other people who share the passion could contribute. The reach was further extended when friends and business partners joined in and contributed with their own favorite black items.
The name of the site came naturally as one of their heroes Henry Ford's famous quote "Any customer can have a car painted any colour that he wants so long as it is black."
And that is what this site is - a site about anything cool - so long as it is black.
The site solongasitisblack.com is run and funded by Sort Group ApS. The content is provided by individuals within and outside the company. The opinions expressed herein does not necessarily reflect those of Sort Group ApS.
The site is not intended to malign or misrepresent any religion, ethnic group, club, organization, company, or individual. If you feel that you or any group that you represent has been unfairly represented in solongasitisblack please contact editor@solongasitisblack.com
While we may inadvertently imply to know all and to have the last word on style, taste, fashion, technology and most other subjects the content on this site is in fact not fact but merely opinions. We do not take responsibility for any fashion faux pas, style slip, injury, over-shopping, libel or litigation resulting from reading this site. We do however take full credit for any compliments, success and praise you get from following advice given in the site.
This website may inadvertently link to content that is obscene, prurient, useless, hate-filled, pornographic, frivolous, empty, disgusting, hostile, repulsive or virulent. This website in no way condones, endorses or takes responsibility for such content.
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