No-nonsense basics for children in black and white from the new Danish designer brand for children, New Generals
New Generals is no-nonsense 100% organic basics for children. It is a new cool brand, designed in Denmark. The concept is modern and usable as the collections are not based on seasons but will be available all year round online, shipping all over the world.
The first collection consists entirely of underwear, in tight design in black and white. New Generals design is built around five generals in patterns that reflect their own personality. There is the fine conservative butterfly who wants to look beautiful all the time, the chic fashion conscious Dragonfly who loves to be in the center, the sweet inquisitive Ladybug investigating everything with its feelers, crawling boyish Beetle is quick and strong and stubborn Bumble flying despite contradictory odds.