Superfine Rebel Yell

For SS2010 Superfine channels the elegant decay of old rock legends and mixes it with luxe fabrics and new treatments to ramp up strong silhouettes where details are key.

The starting point for the collection is Keith Richards, the original, irreverent, Brit pirate anarchist. Flying under no flag, the Union Jack is ripped down and reinvented as washed silk garments and graphic detailing. Edges are left raw, reminiscent of an old ruined flag in the ss2010 collection.

The british super brand was established in 2003 by Lucy Pinter and Flora Evans. They design rock and roll jeans and the label was one of the first pioneers of the skinny jean silhouette. A bit punk, a bit purist, they keep their focus on fit and fabric. Today they sell all over the world and you can find a store locater on the official website. Or buy the Superfine jeans online on yoox.com.

"Superfine is a Fashion Denim Brand....The focus being on keeping denim a step ahead and in the fashion arena. For SS10, I concentrated on ideas rather than washes and treatments, this can be seen in the Chilli elastic wrap Jean. The Night time  Jacket  and The Swirl leggings. The great thing is these can be dressed up or down and worn for any occasion. The stretch in the fabric makes them feel like your best friends!" Lucy Pinter, Superfine