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Sportmax FW09

Sportmax plays with tailoring in the very sharp witty and very black Fall Winter 2009 collection. The campaign shot by David Sims is equally sharp.

It seems like Karlie Kloss is becoming a David Sims favourite. In the current FW09 campaign she sports cropped black hair and quirky poses and looks.

The look of the campaign with the clean graphical monochrome look perfecly matches the collection which is equally sharp and clean.

I love the playful take on classic tailoring in the collection - the thick herringbone tweed coat with hidden buttons, the funky button front on the heavy woollen cape and the hourglass shaped woollen coat. And how about those quirky gloves - suede with glossy nails or cropped-palm leather gloves.

 

Sportmax FW09 campaign, Photography by David Sims

Sportmax FW09 campaign, Photography by David Sims

Sportmax FW09 campaign, Photography by David Sims

Sportmax FW09 campaign, Photography by David Sims

Sportmax FW09 campaign, Photography by David Sims

Sportmax FW09 campaign, Photography by David Sims