During Copenhagen Fashion Week New Generals once again steps ahead of the conventional children's clothing industry by launching a creative collaboration with the renowned designer David Andersen.
The collaboration is launched at New Generals' upcoming autumn/winter fashion show where David Andersen has designed a number of sustainable showpieces made from recycled materials.
Beneath the cool black fashion that New Generals has become known for beats a green heart. New Generals is known worldwide for a unique mix of uncompromising fashion and sustainability, not seen before in the children's clothing industry. It is fashion with an edge on par with the best of the adult fashion industry and at the same time the brand is certified organic.
The black and the innovative designs are also David Andersen's trademark."David Andersen is one of the most innovative designers in adult fashion. We love everything he stands for, and as part of our concept is to interpret trends in the adult fashion industry and translate them into functional and beautiful children’s clothes, this co-operation is a natural part of our development.” says New Generals CEO, Majbrit Weidemann.
The New Generals autumn/winter 2013 fashion show is Friday 1 February 2013 10:30 at CIFF kids show scene under Copenhagen Fashion Week. By invitation only.