In black times, innovate

Majbrit Weidemann, Editor-in-Chief | 08 December 2008 | Words

Is the looming downturn inevitable or is it a self-fulfilling prophecy? One way or the other a financial crisis will most likely affects us all.

This is the reality we are facing not only in the media but everywhere. Conversion rates have started a downwards spiral and the financial mess will most likely get worse before it turns around. Approaching spending from a more frugal mindset, almost every client or colleague I speak with is now looking for areas to cut expenses.

So how do we overcome these trying times and what does this period of financial darkness really mean?

In black times we all have a great opportunity to cut through the clutter of our media-crazed environment and benefit from the fear instead of just bending over. To a company that involves much more than changing the logo. It means finding groundbreaking ways to celebrate the opportunities created within the crisis that could end up being your strongest resources if you use it right and embrace the drive we lack during success. Competency to do even better, even smarter and create a culture of optimisation will make the difference between those who thrive and those who dive.

Now is your chance to stand out by being controversial and make a difference by acting instead of being pacified and hesitant. You must innovate your way through.

"You can't build a reputation on what you're GOING to do." - Henry Ford