McQueen on road trip

McQ is currently featuring a series of photos taken as part of a creative collaboration with the photographer Niall O’Brien. The photos are taken during O’Brien’s road trip across the American Northwest.

The images, taken during O’Brien’s road trip across the American Northwest captures the spirit of youth and adventure of McQ. They usually stopped at rivers and small towns where they end up hanging out with kids and locals, drinking beers, swimming, exploring and had fun. With small towns serving as the photographs, and pieces from McQ’s SS11 collection featured in the photographs, the website tells the story of these images and road trip through a series of blog posts.

McQ SS11 by O'Brien

McQ SS11 by O'Brien